We’re all still basking in the afterglow of yesterday’s great win, with thoughts already starting to turn towards the final. The lead-in to the big day is always enjoyable and it’s a bandwagon onto which everyone wants to clamber.
In that respect we’re all in for an entertaining three weeks. There is, though, an aspect to the final build-up that Mayo GAA are not impressed with and know full well from previous experience is set to be exploited once more this year.
There’s a term in business called ambush marketing. Mayo GAA this morning issued a statement (which is here) alerting everyone to the existence of this type of carry-on which, which occurs every time we reach the final and which takes the form of unofficial fundraising events.
The organisers of these events claim that they’re raising funds that goes towards the training of the team. As Mayo GAA point out, however, it’s only money raised officially through the Cairde Mhaigheo fundraising umbrella that ends up in the team training pot.
This means that these unauthorised fundraising events are, in essence, fraudulent in nature. The money is being raised under false pretences and it won’t go where the organisers claim it will.
The advice from Mayo GAA is that if anyone is unsure as to whether a fundraising activity is legitimately contributing towards the team training fund they should they should contact the County Board. This may be done by contacting any of the officers of the Executive or by calling (094) 925 0487 or else by emailing email@example.com.