The announcement yesterday by Mayo GAA that a full-time commercial role within the organisation is being created is, for sure, a positive development. The job, which is being offered initially as a 12-month contract, is for a Chief Commercial Officer and, as begets such a lofty title, it comes with a wide-ranging list of commercial and marketing responsibilities.
As an organisation, Mayo GAA has grown into quite a financial behemoth in recent years. Its revenues have grown strongly year-on-year but so too have its costs, in particular in relation to team training expenses.
This is money that simply has to be spent if we’re to have any hope of continuing to punch at the weight we’ve all become accustomed to since 2011. Based on the 2018 accounts, this means annual income and expenditure – which, let’s face it, is only going to increase – of over €3 million each.
These sums, vast as they are, only relate, in the main, to operating expenditure and income of a recurrent and so largely, though not wholly, predictable kind. That still leaves a major gap in relation to cash that needs to be generated for major capital projects, including the Lough Lannagh base and, one hopes, significant – and well overdue – work on the playing surface at MacHale Park.
The recruitment of this senior commercial person offers us the chance to seek out new revenue lines and to build different sustainable revenue streams. Mayo GAA is an extremely strong sporting brand, one that generates enormous goodwill across the country and abroad, and it’s a brand that can, for sure, attract additional revenues. The aim of the new role will be to make this happen and so it’s a development that is as welcome as it is timely.
Full particulars on the job, including – for those interested – how to apply are here. The closing date for applications is Friday, 5th April.